Guide to Better Press Coverage
Date Posted: 10/18/2023
Keeping the public informed of the accomplishments, programs, and services provided by your office is an important task. A steady stream of accurate and timely information from your office to the public builds awareness for your services and goals, increases public safety, and enhances community policing efforts. Key to these efforts are the press releases and communication tools you use to convey your messages. Here are a few simple tips to help your office gain better press coverage.
- Develop relationships with your local media
- Provide contact information with your release
- Just the facts
- Details first
- Consider adding quotes, photos, and videos
- Keep it timely
- Proofread and spellcheck
- Submit releases in digital format
- Use your website to publish news releases and special messages
- Say it your way
